70% of shoppers who received beacon-triggered content on their smartphone said it increased their likelihood to make a purchase during a store visit.
Beacon technology has been generating buzz since Apple introduced Bluetooth beacons to the market in 2013. This year, they’re expected to drive over $44 billion in retail sales and continue to climb. Yet, despite the initial excitement from tech industry insiders and early retail adopters, beacons have still been slow to catch on. Read the original article here.